Elevate the functionality and versatility of your videos and podcasts by adding transcripts
Enhance the SEO and UX of your video and audio content.
Enhance the SEO and UX of your video and audio content.
A transcript is a written text of the entire audio content of a video, podcast, or other audio recording. Without a transcript, users can only access your media content via the audiovisual elements. By providing transcripts, you increase the user experience (UX), search engine optimization (SEO), and usability of your content. For example, transcripts make it possible to find quotes quickly and easily within your videos or podcasts to use in your blog posts. They also make it easier to translate your audiovisual content into other languages if you want to make your content available to a wider audience.
Search engines cannot watch videos or listen to audio files, they can only read text. And so, for videos without closed captions or transcripts, only the text in the video description, the title, and the tags are taken into account in search queries. Only by adding closed captions or transcripts do videos and podcasts become readable for Google and Co., thus also enabling the entire content to be indexed, i.e., also included in search queries. This not only increases the keyword density, but also the keyword variety. Considering that according to Google, most users only look at the first hit list page in search queries, and in turn mainly click on the first three hits, transcripts and closed captions are now truly essential to ensure that your content reaches your target audience.
By adding transcripts to your content, you allow users to search your content for keywords and, in the case of interactive transcripts, to jump to the particular spot in the video or podcast where that keyword appears. In other words, transcripts make your videos, podcasts, and audio recordings searchable from the outset. They also improve their comprehensibility: It has been proven that when content is heard and read at the same time, comprehension is enhanced. Especially in the case of content for educational purposes or for non-native speakers, transcripts represent a great additional benefit.