Make your videos accessible for deaf and hard of hearing people
Do your bit to make the world more inclusive.
Do your bit to make the world more inclusive.
By adding closed captions to your videos, you ensure that deaf and hard of hearing people can also access them. Besides the dialogue, closed captions also reproduce all other audio elements that are important for understanding the plot and the content in text form, for example background sound, speaker identification, and paralinguistic elements such as voice colour or accents. Closed captions make your videos comprehensible for deaf and hard of hearing people from the very outset. They therefore facilitate inclusion and give your content a wider scope. According to estimates by the Swiss Federation of the Deaf, one in ten people in Switzerland is affected by impaired hearing. Don’t miss your chance to reach these people with your content and contribute to improved inclusivity.
Closed captions don’t just make your content accessible to deaf and hard of hearing people, but also to anyone who watches videos without sound. Whether it be on a smartphone, on public screens, in sound-sensitive environments like public transportation or a busy coffee shop, or when the content is difficult to understand due to poor audio, foreign accents or dialects, or when headphones are not to hand or in the case of silent autoplay mode in social media feeds – there are numerous occasions when users want or need to watch videos with the sound turned off. Without transcripts or closed captions, your videos remain silent and inaccessible to those users, and you risk losing them to other content.
Accessibility is undoubtedly the leading reason why you should add closed captions to your videos and render them accessible to all users. But closed captions bring further benefits to users and content creators. Closed captions improve the comprehension of video content and help in learning a foreign language. For you as a content creator, closed captions make your video archive searchable and help you create derivative content like blog posts, reports or study guides for trainings. Furthermore, closed captions also make it easier to translate your audiovisual content into other languages if you want to make your videos available to a wider audience.